PUMA
In my current role as the creative lead for PUMA digital, I was responsible for the conceptualization and creative implementation of a game-changing new visual language for the PDP imagery on PUMA.com worldwide including posing, image style, casting direction, styling, and lighting.
Other clients
In my previous role, I was responsible for overseeing the creation, production and quality of content for a series of large scale production clients including Loblaw Digital, Joe Fresh, Real Canadian Superstore, Giant Tiger, Knix, and Walmart.
