I make stuff.
An art lover, writer, world traveler, photo-retouching wizard, Canadian expat and self-proclaimed crazy cat lady—with 15+ years of experience in art direction and design, and a background in both fashion and traditional fine arts. My background encompasses large-scale ecommerce, nationally distributed fashion and beauty editorial, and brand marketing.
I first developed a love of fashion while slogging it out in the rough and tumble world of clothing retail. Since then, I've ponied up to the bar in the worlds of design and marketing, on-set art direction and production behind the scenes.
I love creating and coaching others as they create. From the simplest layout, to the most challenging project, I thrive when we’re figuring out the best way to tell a story. While my career has focused on art direction for photography and videos, I can carry my own weight in much more—digital design, client-facing presentations, branding, event planning, photo-retouching and even off-figure styling.
In my current role, I oversee the global direction for PUMA’s e-commerce creative and design. I also work with a team of art directors and designers to conceptualize and produce all of PUMA’s North American creative concepts and executions for both physical and digital applications, as well as all e-commerce campaigns for the EU.
Fun fact: I started out as a graphic designer.
And I also write stuff.
Travel article, Toronto Star
My magical journey through Antarctica, a beautiful oasis where every moment is precious
ANXIETY MAY BE A MONSTER, BUT IT’S MY MONSTER
My apprehension has shaped who I am—and not only in bad ways
I GOT A TATTOO AND HAD ZERO CONTROL OVER THE DESIGN
Would you get a surprise tattoo by celebrity artist Scott Campbell?
WHEN MY FATHER DIED: 4 DAUGHTERS SHARE MEMORIES
Father’s Day is tough for those who have lost their dads